Technology Adoption: Definitions, Benefits, Obstacles, and Solutions

In 2021, digital transformation was the #1 IT goal for worldwide companies. Given our increasing reliance on digital devices in our mostly technological world, this …


In 2021, digital transformation was the #1 IT goal for worldwide companies. Given our increasing reliance on digital devices in our mostly technological world, this is surely not startling news. The COVID-19 epidemic has simply hastened a shift in ideas and practices that had already begun.

Businesses are embracing new technologies and integrating them into their operations in order to remain competitive. But it doesn’t imply the procedure is without hiccups. Businesses frequently face difficulties. In this article, we’ll share with you everything you need to know about technology adoption and how to overcome common obstacles along the way.

What Is Technology Adoption?

What Is Technology Adoption?

The successful integration of new technology into your organization is referred to as technology adoption. Adoption entails more than simply using technology. When you’ve adopted new technology, you’ll employ it to its maximum capacity and reap the benefits of the new system.

For example, if a company wishes to monitor projects in a new method, it can consider acquiring a new project management system. The new system is implemented in one or two departments. Each department employs it in a unique way, while others continue to rely on spreadsheets and other ad hoc solutions. In this situation, the firm is utilizing the program, but it has not yet been adopted.

Adoption is a methodical way to integrate technology such that it is used by all relevant teams within the company. In any scenario of technology adoption, there are several types of adapters, ranging from innovators and early adopters to laggards. Adoption is a methodical way to integrate technology such that it is used by all suitable adopter groups inside the company.

Benefits of Adopting New Technologies

Benefits of Adopting New Technologies

Technology adoption in business, regardless of size, nature, or client base, can be vital to its growth. The key is to examine how your present technology fits your company’s needs. Another thing to grasp is whether the current technology can increase your business and whether it is the proper moment to invest. Here are five advantages of implementing modern technology in your organization.

#1 Better Efficiency

Research showed how startups and businesses are failing as a result of inefficient technology, particularly during pandemics. According to a recent poll, 90% of respondents said they couldn’t obtain a clear image of their ideal clients without using multiple platforms. These might have a bad influence on business performance.

Technology can assist to speed up procedures by providing more flexible methods to complete tasks. Cloud computing, Enterprise Resource Planning (ERP) software, CRM solutions, and other tools help improve company and customer management. They may also assist you in tracking and analyzing performance in order to attain your goals more effectively. Proper deployment of such systems can result in improved performance and overall efficiency.

#2 Competitive Edge

To keep your business ahead of the competition, you need to invest in digital transformation. AI, Big Data, and Blockchain are among the most popular technologies among entrepreneurs. Adopting new technology enables organizations to do something no one else does, increase income streams, and provide value to customers.

It also positions them as innovators and risk-takers in the eyes of their clients and investors, allowing them access to a larger market and more investment. Customers begin to regard them as superior options for collaborating. Furthermore, it may result in increased goodwill for a company.

#3 Remote Work Challenges

Because of the introduction of COVID-19, survival has become the main motivator for many companies. One of the main difficulties they are now experiencing is figuring out how to manage remote workforces. Because the bulk of IT enterprises operates remotely, the IT industry has emerged as a leading example to the rest of the globe. However, a large number of companies are fighting to survive as a result of the pandemic’s obstacles.

Investing in remote collaboration and communication solutions can make the transition to remote work easier. Businesses may use technology to handle different remote work difficulties such as communication, collaboration, and digitalization of daily chores. A good example would be how Microsoft uses its own Microsoft Teams to let employees interact and connect even when they are thousands of miles away.

#4 Robust Workflows

Workflows in enterprises allow for the integration of interdependent processes as well as job automation, which improves time management and efficiency. Technology plays an important part in developing automated workflows for a variety of operations, including marketing, onboarding, ad campaigns, purchase and sale, reimbursements, and others.

Implementing a workflow management system can assist firms in streamlining workflows and continuing operations even during difficult times. Such systems are designed to simplify procedures, minimize turnaround time, and require the least amount of human work.

#5 Positions for Future Growth

In an ever-changing business climate, the only way for companies to survive is through innovation. It is the process of defining the future and selecting the course of action that a company should pursue. The purpose of technology would be to provide new and improved systems to businesses, allowing them to provide better products and services. They will be able to minimize manufacturing time, increase quality standards, and assure greater customer satisfaction as a result of this. All of these can work wonders for business growth. It will not be a quick victory, but rather long-term progress.

Overcoming Technology Adoption Challenges: Obstacles and Solutions

Overcoming Technology Adoption Challenges: Obstacles and Solutions

Buy-in from Employees and Stakeholders

You and your IT management recognize the importance of the technology in which you are investing. Employees and other stakeholders, such as executives in your firm, may disagree. People are afraid of change, and when you offer them new tools and processes that they now must use, they may object.

Changing one’s thinking and attitude takes time. But it is possible. This begins with educating them on the advantages of the new technology. To put it another way, what’s in it for them? Why should they invest in these tools? How would it assist them in doing their duties more effectively and efficiently? That resistance will vanish as they see the benefit, not just to your business, but also on an individual level.

Onboarding Users

The capacity to enroll new users is directly related to achieving buy-in. Overcoming apprehension about trying something new is one thing, but staff must also understand how to use these tools. Some systems are complicated, and your employees have varying abilities and competencies. As a result, some people will find it easier to understand complex software than others.

You may need to arrange special training sessions to get everyone up to speed on new programs and systems. Remember that various employees may require access to different components of your technology — not everyone requires access to the same capabilities — therefore this may necessitate numerous sessions. Consider bringing in outside experts to assist educate personnel on various elements of the tools.

Clear Objectives and Goals

Too frequently, companies desire to participate in digital acceleration but don’t know what they want to achieve with these technologies. Organizations will fail to maximize the benefits of technology if objectives are not specified.

Before embarking on an organization-wide technology adoption, you should establish clear goals for what you hope to achieve with these technologies. Overarching goals for the entire company must be established, as well as goals for each department or unit inside the broader corporation. It’s also critical to convey these objectives to your employees and team members so that everyone is on the same page.

Overcoming Technology Adoption Challenges: Obstacles and Solutions 2


Many businesses desire to participate in a digital transformation, but they don’t feel they have the funds to purchase and integrate new technology. However, it is critical to note that using creative technologies will save you money in the long term. When you rely on old, out-of-date technologies to conduct your business, you will spend a lot of money on maintenance and upkeep because of how frequently they will fail. Furthermore, you will lose efficiency and production, which leads to a financial loss. You will successfully invest in tools that will pay off if you revamp your technology.


Adoption of new technology is a time-consuming and frequently tedious process. It might be disheartening not to see the rewards of your effort right away. After all, you may be wondering if it’s really worth it.

There is no simple cure for this issue. It simply necessitates an appreciation of the fact that digital transformation takes time. It’s a procedure. You will eventually enjoy the benefits, but it will be a long journey to get there.


Introducing new technology into your business involves risks. Will there be a clear return on investment (ROI)? Will people be able to understand them? Will they genuinely help you achieve the transformation you desire and expect?

While it is hard to eliminate all dangers – without risk, there is no return — you should exercise caution when investing in software. Investigate current solutions to choose the one that appears to be the greatest fit for your demands, reviewing all evaluations and user feedback. Alternatively, your company may require a custom-built tool.

Sufficient Skillsets

Aside from efficiently employing these technologies, which, as previously said, would necessitate staff education, many businesses lack the capabilities to design or execute the technology. Many organizations demand bespoke solutions because out-of-the-box features just do not suit their needs, and they are stuck until they have in-house IT employees with the skills to design them.

In situations like these, hiring an outside supplier with the requisite skill set is typically the best option. In such a situation, consider working with an outsourcing partner to develop a one-of-a-kind solution that matches your requirements.

Because enterprises aren’t limited by geography in today’s mainly remote world, they may tap into people from all over the world, discovering the specific credentials they require to design or execute their new technology. This, too, necessitates study, including discussions with prior clients and an examination of portfolios.

Digital transformation should undoubtedly be a top goal in 2022 and in the years ahead. However, it is not an easy accomplishment to do. You will almost likely face obstacles along the way, but without them, it is nearly difficult to reinvent your business and brand.

Having said that, many companies are able to realize their digital ambitions as long as they put in the effort to overcome the roadblocks before they overwhelm their technological overhauls. They can keep challenges from interfering with their goals if they have a plan in place for dealing with them.