Understanding Salesforce Pricing: A Simple Breakdown

Salesforce’s pricing for its Sales Cloud and Service Cloud platforms begins at $25/ user per month, with premium plans reaching up to $500/ user per month. …

Salesforce’s pricing for its Sales Cloud and Service Cloud platforms begins at $25/ user per month, with premium plans reaching up to $500/ user per month. Such a wide range in pricing is common among CRM systems, so don’t be discouraged by it. 

However, the significant price variation can be surprising, especially given Salesforce’s extensive and sometimes complex pricing structure. To help you navigate this, we’ve created a guide outlining the expected Salesforce pricing based on your specific software requirements. 

Salesforce Pricing 

Salesforce CRM Pricing 

Salesforce offers a variety of products with pricing structures that often need a custom quote. However, we’ve gathered the basic pricing details for their sales CRM alone. 

It’s important to note that Salesforce’s pricing remains consistent regardless of business size. However, they do offer a small business plan for their main products—Sales, Service, and Pardot. These plans are marketed specifically for smaller teams and fewer accounts, though the prices are the same as those for larger businesses.  

As shown in the table above, upgrading your plan grants access to more advanced features customized for larger or growing businesses. For most small businesses with fewer than five sales team members, the Starter Suite plan is ideal unless you need precise sales forecasting capabilities. 

Salesforce CRM Features 

As your business grows, you can utilize advanced features like workflow automation, which are invaluable for sales teams managing multiple tasks. Larger teams especially benefit from automation to ensure consistent processes and accurate analytics. 

Every plan includes access to the Salesforce mobile app, allowing your team to input data and access information on the go, enhancing customer relationships. This feature is a significant time-saver for sales efforts. 

For advanced developer tools, such as a sandbox or custom applications, consult your dev team about their needs. Some tools are available with the Professional plan, but most require the Enterprise plan.  

Regardless of your plan, Salesforce integrates with major email providers like Gmail and Outlook, streamlining communication with leads and saving time. This integration is beneficial for both cold outreach and ongoing conversations with potential customers. 

Salesforce Sales Cloud Costs 

Salesforce Sales Cloud has four pricing plans: Starter Suite at $25 per user/month, Lightning Professional at $80, Lightning Enterprise at $165, Lightning Unlimited at $330, and Lightning Unlimited+ at $500. The Starter Suite suits smaller companies that need basic functionality and Salesforce analytics available at all levels. 

Salesforce Sales Cloud Features 

The Sales Cloud is Salesforce’s most popular software, enabling employees to manage accounts, contacts, leads, and opportunities from one interface. These features are included in the Starter plan, though advanced features are limited.  

For sales forecasting and offline mobile app access, the Professional plan is required, offering more robust functionality for a higher cost. 

If you’re seeking a CRM that automates workflows and processes, the Enterprise plan is your top choice as it includes these capabilities. It also offers advanced pipeline management for tracking key metrics, identifying changes, and mitigating sales risks. AI Einstein features are available but require additional payment as add-ons. 

The Unlimited plan provides built-in AI features at no extra cost, offering detailed lead and opportunity scoring, insights into customer interactions, and overall deal health monitoring for your business. 

The Einstein 1 Sales plan is tailored for larger enterprises, offering Slack integration with Salesforce at no additional charge, along with additional knowledge and FAQ resources to enhance customer support. These features cater specifically to the needs of larger businesses seeking comprehensive CRM solutions. 

Other Salesforce Pricing Plans 

Salesforce offers more than just its well-known sales CRM; its products can function independently or integrate seamlessly for a comprehensive business solution. Having all these tools from one provider simplifies daily operations. 

In this section, we’ll explore the pricing for popular add-ons to the sales CRM, including Salesforce’s service product for support tickets and its marketing automation platform. 

Salesforce Service Pricing 

Salesforce’s service software streamlines case management and internal communication, ensuring proper case handling. It includes an expandable knowledge base, and keeping customer cases within the same system used for sales enhances the overall customer experience. 


Salesforce Marketing Pricing (Pardot) 

Pardot, a marketing automation tool, complements Salesforce CRM by providing advanced marketing analytics and automation. It’s ideal for businesses aiming to scale quickly with a substantial marketing budget. 

Frequently Asked Questions about Salesforce 

How much does it cost to get Salesforce? 

The cost of Salesforce varies based on your business requirements and the number of users. It starts at $25 per user per month, meaning with four users, you would pay $100 monthly for Salesforce CRM. 

Does Salesforce have a free plan? 

Salesforce doesn’t have a free CRM version. After a demo, you might get an extended trial, but to use the platform for your data and purposes, you’ll need to pay the regular prices. 

How much does Salesforce cost for a small company? 

The basic Salesforce license costs the same per user regardless of business size. A smaller company with fewer users will generally have a lower bill, starting at $25 per user per month. 

The Bottom Line 

Salesforce is a groundbreaking tool. It offers a unified platform that integrates sales, commerce, marketing, service, and development, enabling the management of an entire enterprise with minimal effort. While automation and unification are not mandatory, they significantly simplify building client trust and delivering outstanding experiences through Salesforce’s solutions, platforms, and clouds. 

As a Salesforce consulting partner, CMC Global assists clients in optimizing their Salesforce implementations by providing tailored solutions, expert guidance, and seamless integrations. Their services enhance business processes, drive efficiency, and maximize the return on investment in Salesforce technology.

If you want to learn more or have any questions, feel free to contact us.